08. Where Next?

How Do You Decide Where to Launch Next?

New Terms

Left to right or right to left: the way some of the languages described, meaning the way you start writing. English is a left-to-right language, while Arabic is “right-to-left”

Key Questions to Ask when Considering a New Market

• How many potential customers are there in the new market?
• Do you need to change the language?
• Are there any cultural differences?
• Will we incur any new costs to launch in the new market?

Things to Remember About Considering a New Market

• Language is not just translation
  Languages vary in length, which can affect your UI. Languages might have cultural interpretations and meanings. Some languages are right to left and not left to right, it is important if you are launching in a country with a different language to validate that your product works.
  
  
• Test Everything!!!!
  Ask local users for direct feedback. And don’t forget to leverage your team. You probably are working with a very diverse group of coworkers so engage them and ask for their help.